Phygitalmax

Is Live Video & Phygital Retail the Key to Winning Gen Z Shoppers?

Remember the days of aimlessly scrolling through online stores or battling crowds at the mall? Teens and young adults who grew up with smartphones are changing the way we shop. They love a combo of two things: watching live videos about products and the phygital experience. personalization generate 40 % more revenue from those activities than average players.

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Phygitalmax

Engage, Educate, Elevate: A Guide to Phygital Video Shopping Success 

Phygital video shopping mixes the engaging and physical parts of shopping in stores with the ease and accessibility of the Internet. It uses both live and pre-recorded videos to make shopping experiences realistic and interesting. These experiences bridge the gap between actual and online shopping. There are several benefits of Phygital video shopping.  

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Phygitalmax

Captivate Customers With Phygital Video Shopping

Phygital Video Shopping is based on videos that you can interact with. The fact that customers can connect with the movie in real-time makes shopping more fun and different. When people watch shoppable videos, they can click on items in the videos to find out more about them or buy them without leaving the videos.

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Phygitalmax

Personalize Customer Journeys with Phygital Experiences 

More than half (51%) of consumers said they’d be less likely to stick with a brand if its online experience isn’t as enjoyable as shopping in person.
Forward-thinking brands across industries are responding by pioneering phygital strategies that merge the convenience and connectivity of digital with the tangibility and human elements of physical environments.

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