Phygitalmax

Is Live Video & Phygital Retail the Key to Winning Gen Z Shoppers?

Remember the days of aimlessly scrolling through online stores or battling crowds at the mall? Teens and young adults who grew up with smartphones are changing the way we shop. They love a combo of two things: watching live videos about products and the phygital experience. personalization generate 40 % more revenue from those activities than average players.

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Phygitalmax

Personalize Customer Journeys with Phygital Experiences 

More than half (51%) of consumers said they’d be less likely to stick with a brand if its online experience isn’t as enjoyable as shopping in person.
Forward-thinking brands across industries are responding by pioneering phygital strategies that merge the convenience and connectivity of digital with the tangibility and human elements of physical environments.

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