Why Beauty Brands Are Embracing Livestream Commerce?
In the changing world of e-commerce, companies are changing the way of connecting with the customers. Especially beauty brands are moving towards the trend of livestream commerce which is also referred to as Shoppertainment. This trend is changing the way beauty products are marketed and sold online. Now the question is what exactly do we […]
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Phygital Revolution: The Jewellery Boom of the New Era
Gone are the days of being rushed and stuck in traditional jewellery shops. Phygital shopping, the exciting blend of online and in-store experiences, is revolutionizing how we accessorize! The fine jewellery market is undergoing a significant transformation, with online sales projected to surge at a compound annual growth rate (CAGR) of 9 to 12% between […]
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Is Live Video & Phygital Retail the Key to Winning Gen Z?
Remember the days of aimlessly scrolling through online stores or battling crowds at the mall? Teens and young adults who grew up with smartphones are changing the way we shop. They love a combo of two things: watching live videos about products and the phygital experience. This isn’t just window shopping, it’s a personalized, interactive experience that’s changing […]
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Engage, Educate, Elevate: A Guide to Phygital Video Shopping Success
Companies are continually looking for new approaches to satisfy customers and increase revenue in the fast-paced digital era. A combination of online and in-person purchasing and Phygital Video Shopping is becoming more popular in corporate America. Research says “72% of the global audience has shifted completely to the digital marketplace”. This article shows how you […]
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Captivate Customers With Phygital Video Shopping
These days, businesses are always looking for new ways to engage with customers and boost sales. As it skillfully combines actual and virtual purchasing, physical video shopping is becoming more and more popular. This method uses interactive video content to create interesting video experiences that keep customers watching, increase sales, and raise awareness of the brand. […]
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Personalize Customer Journeys with Phygital Experiences
The Age Of ‘Phygital’ – Embracing The Change From Tangibility To Interactivity. Business And Social Dynamics Are Changing Rapidly. The Future Is In How Business Can Blend Together Both Physical And Virtual Worlds To Create Seamless Customer Experience The phygital experience economy has been propelled by rapidly evolving consumer behaviors and technological innovations. As digital […]
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