Phygital Revolution: How Jewellery Shopping is Booming in New Era
This explosive growth with phygital, outpacing the overall fine jewelry market by up to three times, signifies a major shift in consumer behavior and a booming future for online jewelry sales. The rise of phygital is a game-changer for the jewelry industry. This explosive growth, outpacing
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Is Live Video & Phygital Retail the Key to Winning Gen Z Shoppers?
Remember the days of aimlessly scrolling through online stores or battling crowds at the mall? Teens and young adults who grew up with smartphones are changing the way we shop. They love a combo of two things: watching live videos about products and the phygital experience.
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Personalize Customer Journeys with Phygital Experiences
More than half (51%) of consumers said they’d be less likely to stick with a brand if its online experience isn’t as enjoyable as shopping in person.
Forward-thinking brands across industries are responding by pioneering phygital strategies that merge the convenience and connectivity
