This explosive growth with phygital, outpacing the overall fine jewelry market by up to three times, signifies a major shift in consumer behavior and a booming future for online jewelry sales. The rise of phygital is a game-changer for the jewelry industry. This explosive growth, outpacing
Read moreMore than half (51%) of consumers said they’d be less likely to stick with a brand if its online experience isn’t as enjoyable as shopping in person.
Forward-thinking brands across industries are responding by pioneering phygital strategies that merge the convenience and connectivity
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