This explosive growth with phygital, outpacing the overall fine jewelry market by up to three times, signifies a major shift in consumer behavior and a booming future for online jewelry sales. The rise of phygital is a game-changer for the jewelry industry. This explosive growth, outpacing
Read moreRemember the days of aimlessly scrolling through online stores or battling crowds at the mall? Teens and young adults who grew up with smartphones are changing the way we shop. They love a combo of two things: watching live videos about products and the phygital experience.
Read morePhygital video shopping mixes the engaging and physical parts of shopping in stores with the ease and accessibility of the Internet. It uses both live and pre-recorded videos to make shopping experiences realistic and interesting. These experiences bridge the gap between actual and online shopping.
Read morePhygital Video Shopping is based on videos that you can interact with. The fact that customers can connect with the movie in real-time makes shopping more fun and different. When people watch shoppable videos, they can click on items in the videos to find out more about them or
Read moreMore than half (51%) of consumers said they’d be less likely to stick with a brand if its online experience isn’t as enjoyable as shopping in person.
Forward-thinking brands across industries are responding by pioneering phygital strategies that merge the convenience and connectivity
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