Phygitalmax

Is Live Video & Phygital Retail the Key to Winning Gen Z Shoppers?

Remember the days of aimlessly scrolling through online stores or battling crowds at the mall? Teens and young adults who grew up with smartphones are changing the way we shop. They love a combo of two things: watching live videos about products and the phygital experience. personalization generate 40 % more revenue from those activities than average players.

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