Undoubtedly, the e-commerce scenario is growing manifold. New trends have emerged that changed how businesses get in touch with shoppers while changing the scenes of the e-commerce landscape with each tick of the clock. Live commerce is one of the most buzzing shopping trends that has emerged over the past few years. It allows companies to live stream video over the internet and sell directly to consumers, creating an opportunity for interactivity and engagement between seller and buyer. The following blog post explains why live commerce is the future of D2C brands: its benefits, current trends, and the role of live video content in boosting customer engagement.
Why is live commerce so popular nowadays?
Live commerce leads to the rise of shopping these days. This is the harmonious conjunction of two popular digital purchasing trends: live streaming and e-commerce. Thanks to live video streaming sessions for the presentation of a product, viewers can ask questions and get real-time answers while making purchases at that very instance. This picked up this year, especially with more consumers going online at the onset of the pandemic.
Increase online sales with live commerce
Live commerce provides a next-generation format for D2C brands to drive online traffic, unlike traditional e-commerce, where a customer looks at still-life pictures and reads lengthy product descriptions. Live commerce is dynamic and interactive. Shopping-based videos tempt consumers to view products in action, aiding their understanding and instilling extra confidence about why they should purchase. Thus, it helps to improve real-time interaction at the center of in-store shopping, bridging the gap between online and in-person shopping.
Shoppable videos
At the base of all live commerce, shoppable video allows viewers to click on any item within the stream. And then add it to their cart instantly without leaving the video. Unsuspecting integrations help to ensure there’s no resistance. They are enabling better chances for the customer to buy things impulsively. Brands in the D2C space can incorporate shoppable videos in marketing. Hence, live-commerce enables customers to engage with live video content in D2C. Thus leading to a more effortless shopping experience for their customers.
Customer engagement through live video content
One of the most important benefits of live commerce is its ability to boost customer engagement. Therefore, it is fundamentally problematic for these traditional e-commerce platforms to mimic the real interactive and personalized shopping experience. Live video shopping makes that possible since it allows brands to interact with their customers live and get curious questions, demo products, and build rapport. With this, shopping would be more fun and more accessible.
Trends of online shopping: why live commerce is gaining popularity
There are several reasons why social commerce and live commerce have been picking up late in online shopping trends. For example, social media has risen, there are many video-sharing media, and many brand companies can easily communicate with their clients by using videos and live broadcasting. Many big brands have built in a live shopping feature, making it easier for brand retailers to enjoy the massive base of followers prebuilt for sales.
Factors driving this growing market share have been part of that, which helps people move towards buying online. Consumers are rapidly making online purchases through smartphones. Mobile phones are the best medium to interact with live commerce. The nature of the stream is live and compels interaction. The continuity of the stream is interrupted and prompts long view times, driving up conversion rates.
What are the benefits of live commerce for D2C brands?
Live video product demonstrations offer several benefits to online shoppers in that they mainly provide a highly realistic view of the product with its features, benefits, and usage. Such a visual and interactive format gives shoppers complete information to help them make informed choices. Thus, the benefits of live video product demonstrations for online shoppers are also seen in their ability to make more informed decisions. This, therefore, minimizes the number of returns and complaints from customers.
What is more, live demos give a sense of curiosity and excitement. Limited-time offers and exclusive deals showcased during life likely increase impulse buying. Thus, it lures potential customers, so they take advantage of the excellent opportunity. This works well for D2C brands targeting a particular selling campaign or introducing a new product.
What is the future of D2C brands?
Elaborating on this feature with live commerce will look promising for the future of D2C brands. With earlier changes in buying behavior, such a trend empowers more brands in an amalgamation of needs for the modern consumer. Live commerce provides the experience of awe-inspiring shopping and makes a brand try to build an invaluable personal relationship, shading in the populaces of others alike.
Conclusion
The future of D2C brands depends on how fast they can adapt to new emerging trends and technologies. Live commerce is a significant game changer that can transform the online shopping experience for good. D2C brands can craft better connections with their audience and drive sustainable growth in this digital era by creating live video content for customer engagement and muscular, shoppable videos. If you plan to make the most of live commerce, contact Phygitalmax and expand your business to new heights.
