All

Updated On: September 16, 2024

Building a Strong Brand Through Live Selling

In this digital world, businesses are always looking for new ways to meet with people they want to do business with and get noticed. Selling things in person is a great way to grow a business. This way, it not only gets more people to know about the brand but also helps them connect with it and stick with it. These facts are interesting and show how beneficial live selling is. After that, we’ll discuss how it can help a company make money.

What does “live selling” mean

Live selling is another name for live shopping. It is a new-age concept where brands engage with their customers in real-time through live interactions. Customers can watch demonstrations, ask questions, and make purchases instantly, all within the live interaction. The new technique helps in making the shopping journey smooth and enhances the customer experience. Customers also enjoy this shopping experience. This method of audience engagement is used more often because it works faster and better.

How does live sales change the way a brand grows

1. Build A Strong D2C Presence With Live Shopping

Live selling is being used by more and more direct-to-consumer (D2C) businesses to get a more significant market share. People who want to buy things can talk to marketers directly through live sales, cutting out the usually needed intermediaries. If you want your business to be great, you must make shopping more memorable for each customer. With this straight line, that’s possible.

Based on a new study, live selling may increase sales by up to 30% more than other online shopping methods. This line shows you can increase sales and have a strong direct-to-consumer (D2C) reach. All this is possible with community building. 

2. Building areas and getting people to take part

Getting people to take part is what live selling is all about. It’s different from static product talks or pictures already made because you can talk to people in real time. These days, businesses can speak to their clients more effectively and livelier.

In the case of a live sale event, people can right away answer questions, vote, and leave notes. The public stays interested at this level and brings people together. They have used live selling to get people interested in their products, which has worked. PhygitalMax has a strong brand following because it always has something interesting to offer its customers.

How Brands Create and Retain True Loyal Customers

1. Providing Customers with More of What They Desire

Live selling is more interesting than just explaining or shooting the goods because the business can show how the goods can be used. After watching this live show, people will know more about the product and how it can help them. After reading this, they’ll know what to buy better.

They asked people and found that 70% of them are more likely to buy a brand if they know what it stands for. People can connect with marketing on an emotional level through live shopping because it feels real and fun.

2. Build Trust Through Honesty

People are more likely to stick with you if they trust you. During live sales, people can get a real feel for the items and the business that made them. A person can get a close look at the items, question them, and get an honest answer right away. People will stick with a business and tell their friends about it if it is honest. Because being honest makes people trust and believe in you.

PhygitalMax can get to know its customers better and earn their trust through live sales. You can trust PhygitalMax even more now that it has fast customer service and clear information about its goods.

Why are Customers Attracted to Some Brands and Not Others

Getting to know people as people is often the best way to get them to buy from you. When people feel like they are part of a strong group and can fit in, they are more likely to stick with a brand.

Live sales meet these needs because they allow people to participate and talk to each other in real-time. It is important for a business to understand its ideal customers’ needs and show its goods in a way that makes them look good.

1. Giving people a one-of-a-kind experience with a brand

A great and unique shopping experience makes people more likely to buy from and stick with a business. Shopping online isn’t the same as live selling because live selling makes the Customer Experience and Loyalty possible. Giving people an exciting, real-life experience is one way for brands to leave an impression that lasts.

2. Fostering a Sense of Community Through Live Selling

People like brands that make them feel like they are part of a group. During the live sale, people can talk to the business and to each other. This makes them feel like they are part of a group. This way of putting together a group might help you keep more people.

Where Do Live Sales Go From Here

Many more businesses will likely use live selling as they learn how useful it is for reaching their ideal customers. That’s how much eMarketer says the live shopping market will be worth around $35 billion by 2025. This number is rising because live selling is getting better known and more useful in the online market.

Conclusion

In conclusion, live selling has been proven to be a powerful tool for connecting businesses with their audiences, building lasting customer relationships, and increasing brand visibility. As platforms like Phygitalmax demonstrate, live sales build trust, engagement, and community-building, making them a key strategy in today’s digital landscape. With the potential to drive customer loyalty and elevate brand reputation, live selling is poised to remain a valuable method for businesses to stand out and thrive in the ever-evolving marketplace.

The author

Yogesh Bhatt

Yogesh, a Gen Z himself, is obsessed with how tech is revamping shopping. Here, he decodes the rise of live video shopping, phygital experiences, and how brands are wooing his generation.Tired of mindless scrolling? Buckle up for hacks and real talk on creating awesome shopping experiences for YOU!

Live Demo