Updated On: June 22, 2024

Personalized Shopping Experience: The Role of Phygital Video

Businesses need to personalize the shopping experience to stand out and keep customers excited in the fast-paced digital world we live in now. Customers prefer personalized shopping experiences. Virtual and real events can be mixed in phygital video, which is a key part of those personalized experiences. This blog talks about how customer data, AI-powered suggestions, and engaging material can be used to make phygital video shopping more personalized. If you are looking to elevate your brand with the help of live video interaction get in touch with Phygitalmax. 

How Phygital Video Personalizes The Shopping Experience

Phygital video combines real and virtual features to make shopping more smooth and more realistic. Shopping in places that feel like real stores and are easy-to-use online platforms is like having the best of both worlds. 

Here are some of the most important ways that makes shopping more personal:

  • Interactive Video Experiences: Phygital shopping is made to be interactive so that viewers can connect with the material. When shoppers click on products in the live video demonstration, they can see more information about them and buy them right away. With this much contact, buying becomes more interesting and tailored to each person.
  • Customer Insights and Personalization: One of the most important parts of making personalized virtual reality experiences is using customer insights which includes customers’ past sales, past product selection/viewing history, and tastes. It can be used to make video demonstrations more relevant to each one. This makes sure that the goods shown in the movie are useful and interesting to the people who watch it.
  • AI-powered recommendations: AI is a big part of making phygital video shopping more personalized. AI programs look at data about customers to make product suggestions in the live video demo. These suggestions made by AI make sure that customers see goods that match their likes and interests, which makes it more likely that they will buy something.

Using Customer Data For Personalized Phygital Video Experiences

Personalizing shopping experiences starts with having information about the customer. Businesses can use data to make phygital live video demos that are tailored to the wants and needs of their customers.

Here are some good ways to use user data:

  • Behavioral Analysis: Businesses can figure out what goods people want by looking at things like what they’ve bought and browsed in the past. With this knowledge, you can make virtual movies that show off these goods, which will make shopping more relevant and personalized.
  • Demographic Segmentation: You can divide customer data into groups based on things like age, gender, and place. Businesses can use this information to make customized digital video material that speaks to different groups of customers, which increases interest and happiness.
  • Feedback and Reviews: Adding reviews and feedback from customers to the live video can make the shopping experience even more unique. Putting real customer reviews and comments in the live video demonstration can help people trust it and help them make smart choices.

AI Recommendations In Phygital Video Shopping

Phygital video shopping has changed a lot with the help of AI-powered suggestions. These suggestions come from a lot of data analysis, which makes sure that the products shown are very useful to the customer.

Here’s how AI makes online video shopping better:

  • Personalized Product Suggestions: AI systems look at information about customers to offer items that are a good fit for them. These ideas can be added to make shopping more personalized.
  • Dynamic Content: AI makes it possible to make content that changes based on how the user interacts with it. Since the customer is interested in a certain kind of product, so phygital platform can change to show more of that kind of product.
  • Predictive Analytics: AI can use predictive analytics to guess what customers will need and want before they even ask for it. Businesses can make more sales and revenue by making live video demos that show off the products that customers are most likely to buy next.

Creating Interactive Video Content For Personalized Shopping

Phygital video shopping is based on live videos that you can interact with. Businesses can make shopping more fun and unique for their customers by letting them connect with the live video.

Here’s how to make engaging videos that work well:

  • Clickable Elements: Add clickable elements to the movie so that viewers can learn more about the goods, see more information, and buy them. Because of this connection, shopping is more fun and unique for each person. Customers can get a better look at the things they’re interested in by watching live video demos of those things. This real-time chat can help you answer questions from customers and help them decide what to buy. This is how product recommendations in video work. 
  • Customization Options: Give people the chance to change things about the goods in the movie so they are exactly how they want them. This function can make shopping more enjoyable by adapting to each person’s tastes.

Product Recommendations Based on Viewer Behavior In Phygital Video

To make good product suggestions in phygital videos, you need to know how people watch them. Businesses can use how people behave to make the shopping experience more personal in the following ways:

  • Real-Time Analytics: To keep track of how people are responding to the movie, use real-time analytics. Businesses can make better suggestions based on this information because it shows what goods customers are interested in.
  • Interaction data: Look at click-through rates, time spent on each product, and other interaction data. These measures can help businesses figure out which goods customers really like so they can make suggestions based on that information. Texts and deals are sent to users after they’ve dealt with your content before and are specific to them. A follow-up text message with a deal on that product may persuade people who are considering buying it but don’t.

Segmenting Customers For Personalized Phygital Video Campaigns

To make tailored content for video shopping, you need to divide your customers into groups. Businesses can make tailored video content by putting customers into separate groups based on their likes and dislikes and how they act.

Here are some good ways to divide people into groups:

  • Categorize people: Group people into groups based on their age, gender, region, and other basic traits. Businesses can use this classification to make live video experiences that meet the wants and desires of different groups of people.
  • Behavioral Customer Segmentation: Put people into groups based on how they act, like what they buy and how often they browse. This method helps companies make sure that their video demonstration is relevant to their customer’s hobbies and gets them more involved.

To make phygital live video that connect with people on a deeper level, you need to know about their lifestyles, values, and hobbies. You can make the link between the customer and the company stronger through this grouping.

Tailoring Video Content To Specific Customer Segments

For a more unique shopping experience, live video demonstration needs to be tailored to different groups of customers.

These are the steps businesses can take to do this:

  • Customized Storylines: For each group of customers, write a different tale. For instance, a phygital video demonstration for young adults might focus on products that are in style, while a phygital live video demonstration for older adults might focus on products that are comfortable and useful.
  • Relevant Messages: Make sure that the video’s messages are relevant to the group of customers you want to reach. Use images and words that are related to that group to make the live video demonstration more interesting and fun to read.
  • Focused Offers: In the live video demonstration, include focused deals and offers. For example, a for regular customers could show special savings, while a live video demonstration for new customers could show deals that are only available for a limited time.

Phygital Video: Creating A Frictionless Shopping Experience

A frictionless shopping experience is important for keeping customers happy and coming back. One way that physical movies can help with this is by making shopping easier and more fun.

How to do it:

  • Seamless Integration: Make sure that the phygital video commerce platform integrates in with the buying site without any problems. It should be easy for customers to go back to the product page or on the brand page
  • Simplified Checkout: Make it easier to checkout for things in the live video interaction. Customers should be able to add items to their cart and finish the buy without leaving the video experience.
  • Design that adapts to different screen sizes: If the customer uses a desktop, tablet, or phone – Make sure the phygital video shopping works well on all of them. This makes sure that customers can have a unique shopping experience on any device.

In conclusion, using customer insights, AI-powered suggestions, and engaging material, phygital video is a key part of making shopping more personalized. Businesses can increase sales and customer involvement by segmenting customers into groups and deliver personalized experience that fits to those group. Fundamentally, phygital video makes shopping smooth and fun, which meets the needs of today’s tech-savvy customers. If you are someone looking for the same get in touch with Phygitalmax.

The author

Yogesh Bhatt

Yogesh, a Gen Z himself, is obsessed with how tech is revamping shopping. Here, he decodes the rise of live video shopping, phygital experiences, and how brands are wooing his generation.Tired of mindless scrolling? Buckle up for hacks and real talk on creating awesome shopping experiences for YOU!

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