With the world of e-commerce moving toward lightning speed, innovative solutions to enhance user experiences and raise sales need to be included. One of them is a video commerce platform. If you implement video commerce on your website, along with attracting your target customers, you retain them for a longer period, hence converting browsers into lifelong customers. In fact, statistics suggest that e-commerce businesses using it for their marketing are improving revenue by 49% compared to companies that are not.
9 Reasons for Implementing a Video Commerce Platform
Here are the 9 major reasons to implement a video commerce platform on your website and how it helps enhance business performance.
1. Better Sales
The sales of a product increase because of video commerce, as it makes the shopping experience immersive. When products are shown in action, customers understand and like them more. Product videos that clearly demonstrate the features, uses, and benefits make the buying decision an easier and quicker process. Recent studies reported that websites with video content increase sales conversion rates by up to 80%. This uptick is because videos are known to reduce ambiguity, giving customers a realistic view of what they are buying.
2. Improve Customer Engagement
Customer engagement is what keeps people on your website and helps them become recurrent buyers. The form of engagement that is proven to make this happen is in videos; more so, a still image or some amount of text will not engage users. This can enable the hosting of interactive content, such as shoppable videos, whereby users can click on products within a video to make purchases. Interactivity in shopping is fun. For instance, solutions for Phygitalmax video commerce give the user an enhanced engagement manifold while making the shopping experience dynamic and interactive.
3. Product Videos
Product videos are an indispensable tool in the video commerce platform. They are in a position to capture information that cannot be shown through images and descriptions. These videos have the potential to spell out the features of a product, how to use it, and its benefits for a greater understanding of the product. This transparency creates confidence among the buyers-to-be, increasing conversion rates. Videos also favor serving various other customers who primarily believe in visual and auditory information rather than reading texts.
4. Inform the Target Audience
Educational content is one of the best ways to draw in customers and keep them captivated. Video commerce platforms could serve a variety of educational videos, from step-by-step guides on using products to the smallest detail. It might be in a tutorial manner, through how-to guides, or even explainers. You can educate the target audience instead of a hard sell, which is not only empowering for the seller but also gives confidence to the customers to be more informed about what they are buying. The educational approach will decrease return rates and increase customer satisfaction.
5. Long Lasting Impression
Videos have a more lasting impression compared to other forms of content. A well-driven video will stir emotions and create an experience worth a customer’s time and recollection. The retention factor will be determined at the time of purchase and impart brand loyalty. Most customers can remember and go back to a site where they had a good video experience that involved and hooked them. What Phygitalmax grasps very well is that the long-lasting impression remains with its powerful designs in video commerce platforms so that customer journeys are memorable and repeatable.
6. Save Time and Money (Customer and Business Too)
A video commerce platform saves time and money for customers and businesses alike. For the customers, much time that could have been spent on research and making comparisons is saved as all the details are provided thoroughly in a brief but attention-grabbing way. On the part of the business, videos can lessen customer service since common questions or concerns are already being addressed in the video. Also, maintaining a well-managed library of videos can be an inexpensive form of marketing since less written content can be used, and not so many updates must be done.
7. Create trust and brand credibility
They establish trust in customer relationships because they transparently communicate genuine views of the products. They humanize a brand since customers can visualize real people using and endorsing a product. Authenticity builds authority and credibility. To situate your brand as a trusted and knowledgeable source in your field, ensure that the quality of your video content is top-tier and high-performing to provide consistency over time. Eventually, this adds up to customer loyalty from everyone across the board, establishing strong word-of-mouth.
8. Reduce Churn Rate
Churn rate, or when a customer zeroes out their relationship with your business, can be one of the most difficult problems to deal with. A video commerce platform can help you, your brand, and related services continue to provide value to customers over time. With regular updates on new product videos and engaging content, you keep customers interested and invested in your brand. Education and instructional videos will help customers use products they have purchased and limit dissatisfaction and product returns. If a business has engaging video content, it helps to foster a community of loyal customers due to a sense of connection with the brand.
9. Cost Saving
On a long-term basis, a video commerce platform leads to long-term cost savings. These contents and their updating costs may be high and time-consuming. They also decrease customer service volumes by eliminating frequently asked questions and issues through images. In addition, views and visuals enhance the SEO rankings of your site and ultimately increase the organic flow to your website pages without necessarily relying on the payment of ads. These overall savings have a remarkable effect on your bottom line, making video commerce an investment worth considering.
Conclusion
Leverage a video commerce platform for sales that will drive customer engagement and build trust and brand authority. Videos can manifest in various ways, whether through in-depth insight into products or educational content that empowers customers. Phygitalmax provides cutting-edge video commerce solutions to maximize those very benefits – creating memorable and effective shopping experiences for businesses. In this respect, when considering future investments, investment in video commerce will only prove to be beneficial; it will become an integral part of remaining competitive and driving long-term success in business.
