Shoppable Videos are the trending term in the modern world. Society is upgrading with technology, business modules, and business methods. People are looking for everything possible at their fingertips as gone are the days when customers used to shop outside. According to Statista, 87% of online shoppers say they have been convinced to buy a product after watching a video. With the changing times and lack of free time, people are adapting to the hassle-free ways of carrying their lives. Have you ever wondered how we can close the gap between discovery and purchase? The answer to this revolutionizing question is Shoppable Videos. This new-age sales technique is changing the way businesses interact with customers by merging entertainment with seamless purchasing. By inserting clickable links into the videos, businesses can now allow viewers to discover, engage, and purchase without leaving the video experience. This blog will help you explore how shoppable videos can drive sales, improve conversion rates, and create a more dynamic shopping experience.
What Are Shoppable Videos
Shoppable videos are interactive, engaging videos that promote a product and allow the viewers to click on products shown in the product video and purchase them directly. These videos could be related to entertainment, fashion, education, and more. Imagine scrolling your Instagram page and suddenly finding the clothes you have been looking for a long time. You can click on the page and land on the purchase page, where you can directly make the purchase. This is the power of shoppable video content. Companies can convert an engaged customer into a potential sale using the correct CTA. This approach is especially popular with product videos and live shopping events, where interaction is key.
How Shoppable Videos Benefit Your Business
The answer to this question is simple: Shoppable videos can bridge the gap between product discovery and purchase. Even though traditional video content was engaging, they were not able to convert the viewer into a direct customer. Shoppable videos close this gap by allowing immediate action, improving the chances of conversion.
1. Boost Customer Engagement: Interactive features keep customers engaged longer. They can easily explore product details as they watch, driving curiosity and desire for the featured items.
2. Streamline the Purchase Process: With direct links to the product, customers no longer have to leave the video, navigate multiple pages, or search for the product manually, reducing friction in the buying journey.
3. Improve Conversion Rate: By cutting down steps between watching and buying, shoppable videos naturally lead to higher conversions. When customers can act on impulse and purchase immediately, the chance of losing a sale decreases.
Closing the Gap Between Discovery and Purchase
Shoppable videos offer a unique advantage: they eliminate the gap between product discovery and purchase. Earlier, customers used to search for the product separately after getting to know about it, and it used to cause distractions. While searching for the product, the potential customer could also switch to another product. However, shoppable videos eliminate the competitor’s products as one can directly go to the product website shown in the video. Thus resulting in a boost in revenue and sales for businesses
1. Live Shopping Integration: One of the most exciting ways to use shoppable videos is through live shopping events. As hosts present products, clickable links allow viewers to purchase in real time, making shopping more dynamic and impulsive.
2. Product Videos: A new way of making regular content into revenue-generating tools is by adding shoppable elements to pre-recorded product videos. These elements allow the brands to use the existing content while maximizing sales potential. It’s a way of turning regular content into a revenue-generating tool.
When Should You Consider Using Shoppable Videos
Shoppable videos can be instrumental in generating revenue and making viewers a potential customer when launching a new product, promoting an exclusive product, or holding sales events. Below are some of the examples that you can consider while incorporating shoppable videos into your marketing strategy:
1. Product Launches: Showcase new products and make them instantly available for purchase through embedded links.
2. Seasonal Sales: Use interactive videos during peak shopping periods (holidays, Black Friday) to boost sales.
3. Social Media Campaigns: Platforms like Instagram, Facebook, and YouTube stories are perfect for short, shoppable video formats that drive quick conversions.
Steps to Craft Shoppable Videos That Drive Conversions
Creating shoppable videos is about more than just adding clickable links. It requires planning to ensure that the content is both engaging and conversion-driven.
1. Begin with High-Quality Video Content: Quality is key. Better video content captures more attention. Use professional lighting, sound, and editing to create videos that represent your brand well.
2. Make It Interactive and Engaging: It is important to keep your viewers’ attention. Therefore, add interactive features like purchase buttons, product tags, or pop-up descriptions.
3. Follow trend analysis: Data and analytics help you gain insight into what the market and your audience demand. Hence, follow the latest trends and design your shoppable videos accordingly.
4. Use Call-to-Actions (CTAs): A strong call-to-action increases the chance of conversion, and a viewer can become your potential customer as it encourages them to purchase. The CTA could be “Shop Now” or “Buy Now”.
Best Practices for Shoppable Videos
To truly maximize the potential of shoppable videos, consider the following best practices:
1. Feature Clear and Concise Product Information: Viewers shouldn’t have to guess what they’re buying. Provide clear descriptions, sizes, and prices for each product featured in your video.
2. Test the User Experience: Before launching your shoppable video, It is important to check the user experience. Ensure that all the links are clickable and the shopping is smooth and hassle-free.
3. Optimize for Mobile Devices: A large segment of your audience will watch the video on their phones; hence, companies should make sure that links and videos are mobile-friendly. Ensure buttons and links are easily clickable on smaller screens.
Conclusion
In Summary, one can conclude that shoppable videos are a game changer as they bridge the gap between discovery and purchase seamlessly and engagingly. They are capable of boosting conversion rates. By adding interactive features, live shopping, and product videos, brands can make online shopping effortless. According to Wirewax data, 41% of viewers add products to their carts as a result of shoppable videos. To get the maximum benefit, it is important to maintain the quality of the video. The video and links integrated should be mobile-friendly. Irrespective of your company size, shoppable videos offer a cutting-edge method to improve conversions and drive sales. Embrace this modern technology and watch your business thrive!
