How can the retail world evolve continuously at such a high speed? Well, it is because of technological developments and consumer behavior. One of the newest trends within this rapid change in the retail space is “phygital”—the blend of physical and digital experiences. This fusion, when matched with the growth of video commerce, will redefine how businesses connect with their consumers and drive sales through more engagements. Research shows that 77% of buyers prefer to view product variations in 3D/AR.
In this article, we consider the prospects for phygital and video commerce in terms of their ability to help raise better levels of customer service and engagement in retail and what these innovations bring to the table.
Understanding Phygital and Video Commerce
Phygital experiences bring forth the best of both worlds: physical and digital. Digital technologies in physical spaces empower retailers to drive more immersive, engaging, and personalized experiences. Conceptually, it comes very close to video commerce—using video content to promote and sell products. It could be live streaming, shoppable videos, or virtual consultations—anything to enhance customer engagement in retail.
Rise of Phygitalmax
A brand that has been at the forefront of phygital innovation is Phygitalmax. With the integration of cutting-edge digital tools, Phygitalmax is altering how customers perceive physical retail environments. Their products range from AR fitting rooms to interactive product display solutions, all designed to close the gap between online and offline shopping.
The Future of Retail Experiences
The changes in customer expectations mean that retail mutation is inevitable for those retailers who wish to be included. Simple, entertaining, and as customizable as possible – these are the factors according to which modern retail experiences should be designed. In many ways, phygital, as well as video commerce, is sort of setting the stage for such a transformation. Some of these are mentioned below:
1. Enhanced customer engagement
Customer engagement is one of the major benefits of phygital video commerce. Traditional retail methods usually fail to engage the modern customer. Video content can help make these touchpoints within the customer journey more dynamic and interactive.
For instance, shoppable video enable customers to click on products being featured in a video and buy instantly without leaving the video player. It eases them through the buying process and keeps them engaged for a longer period of time. Besides, live-streaming events bring urgency and exclusivity, which prompt viewers to participate in real-time and make quicker purchasing decisions.
2. Better Customer Service
This also holds good for phygital and video commerce: it can influence customer service to a large extent. With live chat features, virtual consultations enable customers to engage with sales representatives or product experts in real-time, regardless of their location. The accessibility and immediacy of the service have raised the level of customer service to a totally different level.
PhygitMax, for example, provides customers with virtual fitting rooms where they can view how their clothes will look on them by leveraging AR technology. This saves time and further reduces the possibility of returns since customers are better positioned to make informed decisions.
Benefits of Phygital Video Commerce
The combination of phygital and video commerce provides numerous advantages to both the seller and the customer. Among the top advantages are the following:
1. Increased Sales and Conversions
Shoppable videos and live-streaming events increase sales and support by a great margin. By providing much more engaging and interactive shopping experiences, retailers are better placed to drive higher levels of interest and motivation to purchase from their customers. In this respect, making purchases directly from a video stream removes friction points in the buying process, thereby increasing sales.
2. Improved Customer Experience:
Phygital experiences entail the general combination of physical and digital touchpoints. AR VR, along with other interactive displaying instruments, will let retailers deliver unique, engaging shopping experiences to customers. Larger sales quantities will be achieved, which will lead to greater customer satisfaction and customer loyalty.
3. Improved Data Insights
Digital interactions offer valuable data that can be harnessed to gain valuable insights into customer behavior and choices. One may analyze this data and make necessary changes in marketing strategies, product offerings, and campaigns. PhygitalMax makes use of data analytics to refine its phygital solutions and provide more relevant experiences for customers.
4. Cost Savings
Although there is certainly some investment involved in getting phygital and video commerce solutions off the ground, the long-term cost savings can be significant. For example, digital fitting rooms will reduce the need for physical inventory and reduce return rates. Video consultations and live streaming events raise awareness about products in front of a large audience without needing more physical space.
Shoppable Video: The Next Big Thing
One can argue that the single most exciting area of video commerce is that of shoppable videos. This innovation will allow viewers to engage with video content in totally new ways and move from passive watching to active shopping. Shoppable videos can be leveraged on any kind of platform—social media, websites, or even in-store displays.
How Shoppable Videos Work?
Shoppable videos are infused with clickable tags that redirect to product pages or checkout processes directly. On clicking a product inside the video, it gives all the information about the product and its price and allows one to buy it without leaving the player. This can make for a much easier and more seamless customer journey, reducing the possibility of cart abandonment.
Conclusion
The future of retail rests in the interaction of physical and digital experiences, wherein phygital and video commerce are going to lead this new frontier. The trends that will boost and improve customer engagement in retail will continue to deliver many benefits to both retailers and consumers while setting a new definition for retail. Brands like PhygitalMax, therefore, will lead this change with their disruptive solution of bridging online and offline shopping. We can step into the future and be sure that phygital and video commerce, in their continuous evolution, will design the future of retail experiences.
