Updated On: May 29, 2024

Why Big Brands Are Going Phygital, Why Should You Care?

More and more, big businesses are relying on digital strategies to stay ahead in the fast-paced world of shopping today. Big brands and Phygital are a mix of real and digital links that aim to make exchanges smooth and meet the wants of modern customers. These changes aren’t just a trend; they’re a basic shift in how businesses work that’s good for both them and their customers. Research shows that personalization boosts revenue by 15% and marketing spend efficiency by almost 30%. Companies like Phygitalmax can help a brand grow with the help of Phygital video shopping. 

Getting used to customers’ habits changing

The way people act is always changing because of changes in technology and culture. People today want experiences that are quick, easy, and personalized, and they want them to be able to mix offline and online material. Due to these changes in consumer behavior, big companies are putting digital technology in their stores to make the whole shopping experience better. It is possible adapting to changing consumer behavior

Importance of omnichannel experience

For a real method to work, the digital experience must be well merged. Make sure that customers who call, email, or come into your store get the same information and help, no matter how they contact your business. When using a digital approach, customers are pleased when they can go from one website to another without any issues.

How can businesses adapt to the rise of phygital shopping?

Studies have shown that almost 75 percent of consumers have tried a particular shopping behavior in the last 18 months. While now over 80 percent of them continue with those new behaviors. People have very high standards for their shopping trips these days. They want speed, ease of use, and the ability to make changes. In order to meet these standards, physical tactics use technology to give customers quick service, personalized ideas, and the most up-to-date information. For instance, you can get information about products from digital booths in stores and prices from mobile apps based on what you’ve already looked at. It is possible to get customer expectations in retail easily with the help of Phygital video shopping. 

Future of retail shopping at the store

In the future, retail trends will favor combining online and offline interactions. Digital is not just a passing fad; it is a long-term plan that will change how stores work. As technology gets better, the differences between shopping online and in stores will become even less clear. Because of this, shopping will be more fun and lively.

One of the real benefits is better relationships with customers.

Customers are much more likely to use digital methods if they can have fun and interesting times with them. AR, for example, lets people see what things look like from the comfort of their own homes before they buy them. This means that returns happen less often, and it’s more fun to shop.

Missions became more effective

A business in the real world can make more money and get more done by using digital tools. You might not run out of things or have too many of them if you use inventory management software. It tells you in real-time how many of each item you have in stock. When a customer can find what they want, they’re mostly happier.

A Changed Shopping Experience

If brands use digital strategies, they can get information from many places of contact and analyze it. This makes orders more specific. Businesses can tailor their goods and deals to each customer by learning what they like and don’t like about them and how they act. This makes their customers more loyal and likely to buy more from them in the future.

Why are big brands adopting phygital retail strategies?

To stay competitive in an industry that is always changing, big businesses are beginning to use online stores that look like real stores. Some great examples of businesses that have done a great job of bringing digital technology into their real stores are Nike, Sephora, and Amazon. These stores offer customers unique and interesting experiences. These companies know that getting digital is the best way to stay relevant over time and keep in touch with present customers.

How does phygital benefit businesses of all sizes?

There are several benefits of phygital video shopping. Not only household brands but many types of businesses may benefit from this strategy. If SMEs adopt digital tactics to make purchasing more personalized and easy for customers, they can compete with bigger companies. Local companies may employ digital technology to improve the products they offer in-store and increase the number of online sales. Big brands and phygital are working hand in hand to help businesses of all sizes. 

What are the key components of a successful omnichannel experience?

A combined experience needs businesses to pay attention to a few key areas for it to work well:

Everything is the same

Making sure that everyone gets the same level of service and knowledge across all routes is very important. Processes and methods must be set up in order to provide a perfect experience.

Adding Info in real-time

From all the interactions they have with a customer, a business may keep an eye on their relationships and tastes. With this knowledge, you might get better service and enjoy shopping more.

Training for Employees

The workers are mostly in charge of making sure that the experience is real. If you want your business to do well, you need to teach your employees how to use computers and talk to people on different platforms.

What has changed about what customers expect from businesses?

People want shopping to be more fun, easy, and tailored to their needs. As e-commerce grows, people are used to getting what they want quickly and with individual care. More and more, customers expect stores to offer the same level of flexibility and ease of use. Big brands and phygital use methods to make the brand a complete success. 

How can businesses adapt to the fact that more and more people are shopping online?

Due to the increasing number of consumers making purchases online, major companies and physical stores are able to adjust:

Put some money away for tech.

If you want a real plan to work, you need to get the right gear. Some of them are digital booths, virtual reality, smartphone apps, and systems that merge data in real-time.

Listen to what customers have to say.

The wants of the customer should always come first in the digital plan. Businesses need to focus on giving their customers experiences that are easy, fun, and fit their needs and preferences.

Keep coming up with new ideas all the time.

Companies must always be developing new concepts and refining their actual strategies if they want to remain ahead in the dynamic retail sector. You must be open to trying new ideas and knowledgeable about the newest trends and technology in order to do this.


In conclusion, automation is changing the retail industry and is good for both buyers and businesses. Technology helps Big brands and phygital stay ahead of the competition and adapt to the needs of their present customers as they change. This approach could help companies of all kinds because it makes interactions with customers better, makes operations easier, and gives customers a more unique shopping experience. PhygitalMax is one such brand that can help with changes in the retail business; shops will have a bigger role in shaping the future of shopping.

The author

Yogesh Bhatt

Yogesh, a Gen Z himself, is obsessed with how tech is revamping shopping. Here, he decodes the rise of live video shopping, phygital experiences, and how brands are wooing his generation.Tired of mindless scrolling? Buckle up for hacks and real talk on creating awesome shopping experiences for YOU!